Platform Imperialism and SEO

dependencia algorítmica y mercantilización de la autoridad informacional en el periodismo digitalizado

Authors

DOI:

https://doi.org/10.54786/revistaeptic.v28i2.24578

Abstract

This article investigates the backlink trading market in WhatsApp groups as an expression of platform imperialism in Brazilian digital journalism. The empirical object is a group with 895 profiles dedicated to buying and selling links. Drawing on netnography and the theoretical frameworks of Political Economy of Communication, platform imperialism (Jin), and platformization (van Dijck, Poell, Nieborg), the study demonstrates how metrics produced by North American corporations establish a structural algorithmic dependency. It concludes that Brazilian news portals convert their editorial authority into a commodity valued according to imperial parameters, undermining the informational sovereignty of journalism in the Global South.

Downloads

Download data is not yet available.

Author Biography

Victor Martini Gabry, Universidade Federal Fluminense

Victor Martini Gabry is a Master in Information Science at the Graduate Program in Information Science of the Universidade Federal Fluminense (PPGCI-UFF).

Downloads

Published

2026-10-19

How to Cite

Martini Gabry, V. (2026). Platform Imperialism and SEO: dependencia algorítmica y mercantilización de la autoridad informacional en el periodismo digitalizado. EPTIC - International Electronic Journal of the Political Economy of Information, Communication, and Culture, 28(2), 209–221. https://doi.org/10.54786/revistaeptic.v28i2.24578

Issue

Vol. 28 No. 2 (2026): Imperialismo, informação, comunicação e cultura na era da digitalização

Section

DOSSIÊ TEMÁTICO

License

Copyright (c) 2026 Sr

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

A Revista Eptic adota a CC BY-NC-SA 4.0 onde os licenciados têm o direito de copiar, distribuir, exibir e executar a obra e fazer trabalhos derivados dela, para fins não comerciais e somente desde que sejam dados os devidos créditos ao autor ou licenciador.  

Ao submeterem qualquer texto à Revista, os autores declaram que os materiais apresentados estão livres de direito cópia (copyright), não cabendo, portanto, à Revista EPTIC e a seus editores, quaisquer responsabilidades jurídicas. As submissões, se aprovadas, serão publicados pela Revista sob a licença Creative Commons CC BY-NC-AS.