Businesses in Time-Space Oppositions Coastal Markets: Surf Shops and Social Framings for Windsurfers
DOI:
https://doi.org/10.21669/tomo.v0i32.8837Abstract
This article is based on a research undertaken on the population of windsurfeers for several years aiming to bring to light the determinant factors that particularize those who invest in the construction of the market’s offer specifically oriented to windsurfeers. The analysis of their life trajectories, their positions in the windsurfe sports field, and their ethical worldviews about the social world, give the basis to afirm that their entries in the sports tourism market are not oriented exclusively to the pursuit of economic profits, but also, to a more distinctive pursuit of some stylization of their ways of life. Having a way of life considered diferent from ordinary people, for it’s based on the counter-time and counter-space, their different cultural resources also explain how they guarantee the link between windsurfe services and products’ supplies, located on the seafront, and a demand from windsurfeers, which can, sometimes, exceed national borders. Keywords: Windsurfe, Local Markets, Sports Tourism, Life Trajectories; WorldviewsDownloads
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