We Are Bulletproof: El uso de las redes sociales como espacios de movilización colectiva por parte de los fans de BTS
DOI:
https://doi.org/10.21669/tomo.v43.21307Palabras clave:
Fan Studies, Redes Sociales, K-pop, Acción Colectiva, FandomResumen
El rápido desarrollo y popularización de las redes sociales ha creado una serie de oportunidades y desafíos para diferentes áreas. Dentro del campo de los estudios sobre fans, los espacios digitales han pasado a configurar áreas de interés académico y social, ya que brindan a los fans la posibilidad de intercambiar conocimientos entre sí, publicar sus propios contenidos y promocionar su objeto de interés a nuevas audiencias sin restricciones geográficas. Destacamos el K-pop como un fenómeno cultural que promueve el uso de las redes sociales para crear y promocionar contenidos a través de la movilización colectiva de sus fans. Este artículo busca, por medio de una revisión de la literatura, enriquecer el diálogo en torno a las movilizaciones colectivas realizadas por los fandoms del K-pop. Destacaremos cómo los fans del grupo BTS se autoorganizan y movilizan acciones mediante el uso de las redes sociales. Para ello, basaremos nuestras observaciones en estudios de Booth (2010), Jenkins y Deuze (2008) y otros.
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